Do Open Houses Sell Homes? Here’s What Actually Helps a Sale
An open house is a designated time when potential buyers can tour a home without scheduling a private showing. It gives them a chance to imagine themselves living in a space in a relaxed setting. While an open house might not necessarily close a deal by itself, what it does do is generate interest by putting a home in front of buyers who might not have otherwise given it a second thought online. A buyer who first sees a home at an open house before submitting an offer may not have bought the home because of the open house, but they might not have known it existed without one. So, while it can be hard to know if an open house leads directly to a sale, it is worth understanding what an open house actually does and if it’s the right strategy for your home sale. What’s the point of an open house? “Open houses are an essential part of the homebuying and selling process,” says Jo Chavez , a Redfin Premier agent in Kansas City, MO. “They give buyers a chance to ex...