Redfin Conversational Search: Say Hello to the Future of Real Estate
Finding the perfect home just got easier. Here’s how to jump in. AI is quickly changing how people find homes and interact with the real estate market. More and more consumers are starting their searches on tools like ChatGPT and Gemini without ever interacting with traditional search platforms, preferring to find homes through conversation and questions. With homebuyers also increasingly picky in today’s expensive market, Redfin wanted to make it easier and more enjoyable for people to find the home that fits them best. So, we did. Using our new conversational search feature, home searchers can now find homes on Redfin.com and the Redfin app by describing what they want in their own words and engaging in a conversation to refine their search. Users can comment on suggested listings to say the kitchen should be more modern, or respond to follow-up questions about their preferred commute time or proximity to a school they identify, for example. How house hunters are using conv...